3 Reasons to Invest in Your Fitness Studio Brand

May 19, 2015

When you’re a new fitness entrepreneur just starting out, a strong brand may be the last thing from your mind. It’s easy to focus on the more tangible challenges – getting a loan; leasing space; hiring trainers and staff; and of course, spreading the word to potential clients. But what most people don’t realize is that a strong brand makes it easier to do all of those things.

Building a foundational fitness studio brand – from your name to your logo to your website to your overall look and feel – is one of the most important things you can do to set yourself apart in a competitive marketplace.

Here are three reasons why you should consider hiring a professional and developing a brand for your new fitness studio.


If you’re starting your own boutique fitness studio brand, chances are you’re an expert. But it’s not enough to be one; you need to look like one too. Poor signage, an unusable website, or flimsy business cards can make a bad first impression with potential clients, staff or business partners, and make you seem unprofessional. A solid brand helps you put your best foot forward and gives people something to buy into.


The fitness industry is increasingly competitive, and with companies like Groupon and ClassPass incentivizing customers to shop around for the lowest price, it can seem like a race to the bottom. But a strong brand gives your studio a higher perceived value in the minds of consumers; people will pay more because they perceive you as better than the others.


When you’re just starting out with your fitness studio, you may have to throw a fairly wide net to attract any clients at all. But once you have a strong brand in place, you can deliver concise, clear marketing messages to your intended target audience. With better targeting comes more loyal clients who’ll stick with your studio for the long term.

These are just a few of the reasons a fitness entrepreneur should invest in branding. To find out more, let’s go for coffee and discuss how we can help your fitness studio brand reach its full potential.


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